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It has been close to three months since this blog has been commercially operational; i.e. we have someone who ensures we update the blog with relevant articles at least 4-5 times a week. During this period, we have seen our readership numbers grow consistently. Your emails and comments keep us motivated to write better.
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We provide service - at our convenience
These are my customer service experiences with some organizations in Nova Scotia. It is mixed bag. Let me put it this way. You cannot have the cake and eat it too! Does this happen in your part of the globe too?
Try getting a communications connection
This experience highlights the total lack of respect for my time [...]
Small business CRM - Relenta CRM
Simply put, CRM is a database where your marketing, sales and support team store information on your clients; information such as contact details, lead source, sales activity & contact history, purchase history and sales projections. Ideally, such systems must help reduce your costs while boosting customer satisfaction.
A small business success ingredient: Relationships
I started my professional career as a sales person in 1995. I used to sell Reuters Information Services to financial institutions. For the uninitiated, information services like Reuters and Bloomberg is the life-line for stock brokers, foreign exchange dealers, mutual fund dealers – in fact anyone who trades financial instruments for a living. There was [...]
What to do when your small business screws up
“To err is human, to forgive is divineâ€, so goes the saying. But customers are not divine beings. They are as human as you and me, and their forgiveness tolerance – low. There will be times when your small business screws up big time. Inspite of the best intentions screw-ups happen. It happens in the [...]
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