Marketing
25 must have items on your marketing checklist
Checklists are a great way to ensure things do not slip through the cracks. With my brain being bombarded with so much information and with the need to be productive, I do not trust my memory to remember the right things at the right time. So whether it is grocery shopping or business analysis or marketing, I always work with a checklist.
Here are over twenty high-level items that should be on your marketing check list you might want to use. Expand it to include or exclude items as it suites your business.
| Developed? | Using? |
Is it Effective? | |
| 1. Business Name | |||
| 2. Logo/Graphics | |||
| 3. Tag Line | |||
| 4. “Elevator” Pitch | |||
| 5. Company Profile | |||
| 6. Management Profile | |||
| 7. Brochure | |||
| 8. Product/Service Description - Fact Sheet | |||
| 9. Competition - Fact Sheet | |||
| 10. Latest News Releases | |||
| 11. Offline Ad Channels | |||
| 12. Online Ad Channels | |||
| 13. Direct mail - snail mail | |||
| 14. Direct mail - email | |||
| 15. Business cards | |||
| 16. Writing pads | |||
| 17. Coupons | |||
| 18. Gift Certificates | |||
| 19. Conference booth | |||
| 20. Trade show identification | |||
| 21. Trade show promo items | |||
| 22. Lead generation tracking system | |||
| 23. Case Studies | |||
| 24. News letters | |||
| 25. Blogs and/or Forums |
It is important you evaluate the effectiveness of each of the marketing tools you deploy. Your small business may be on a limited budget. Why waste resources on tools that do not deliver a high ROI?
Hence you need a tracking system, that will enable you to determine the effectiveness of your marketing efforts.
Did I miss any items you think is important? Care to share them with us?
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