It's easy to get listed quickly and with a high ranking in Google if you have the money. But how the heck do I get my site to rank high using generic search? ah, the wonders of Search Engine Optimization (SEO) in getting you a high page rank in Search Engine Results Page (SERP). It does wonders to your traffic, eh! But, how the heck does one get there? Ideally the goal ought to be within the top 10 but we can settle for the top 20 now, can't we?

Risk management is the process of identifying potential negative outcomes and managing them while realizing potential opportunities. Risks are inherent in everything we do - from crossing the road to running a business. Some risks we can control while others we cannot. The mere mention of risk evokes different feelings depending on our disposition towards risk. Some of us are risk accepters while others are risk averse while still others are risk neutral. Before we even begin our discussion on a risk management strategy, let's be clear on what the term means.

So you have made up your mind to export. However, before you commit your resources to this project, you must first evaluate if your organization is ready to export.

An entrepreneur posed a question to me, "Do you have any tips on targeting the small business market?" Indeed, how do you sell to small businesses? There is precious little public information on small businesses. Who are they? What are their needs? How do you identify them? Assuming you yourself are a small business or entrepreneur, here are some tips on how to market to small businesses

In this multi-part series, I will explore strategy implementation and the hurdles entrepreneurs or CEOs face in this process. This is not going to be checklist of things to do in strategy execution. There is no such thing. Strategy execution is like a multi-horse chariot - if all the horses do not pull in one direction, you are not going anywhere. Your job as an entrepreneur or a CEO is to ensure all stakeholders are pulling your organization in the same direction.